Encouraged by the buzz created among the consumers by the Black Dog 12-year-old deluxe, the company has now decided to launch the 8-year-old centenary variant of the brand. Despite a tagline reading "Proudly old-fashioned since 1883", it has tried to make a connection with the younger lot. With the existing restrictions on liquor advertising, USL has promoted the brand by having strong on-trade presence through exclusive tie-ups with retailers.
A country liquor manufacturer is set to launch the Radisson brand in Ranchi.
With 18 advertising deals in its kitty, NDTV Imagine determinedly chases the Rs 300 crore (Rs 3-billion) plus revenue target. In the latest TAM report (4 years plus viewers in cable and satellite homes in the Hindi-speaking markets) the channel shares the number three slot with Sony, ahead of Sahara, Star One, Sab and 9X.
Greycells 18 will launch an interactive channel called Topper to assist students in their class 10 and class 12 board exams.
The French cosmetics major's sales in India grew 40.3 per cent last year. According to the company spokesperson, "Being a part of the BRIMC (Brazil, Russia, India, Mexico and China) countries, India offers high potential for us. This was recognised by L'Oral from the start of our Indian operations 13 years ago."
The intellectual property rights battle between Britannia Industries and French dairy and beverages giant, Groupe Danone, is heading for an early breakthrough.
As FMCG giant ITC has entered the snacking segment, the well established brand FritoLay has geared up its marketing strategy to meet rising competition.
When the husband-wife duo of Yatin and Kiran Patil inherited a 200-acre grape farm, they decided to enter the wine business and position the brand at the top of the price pyramid. Vintage Wines' brand, Reveilo, was launched in 2006 from its winery in Nashik valley and is currently the most expensive wine brand in India.
IPL is all set to auction the players, following the bidding for teams by corporates. Apart from being a huge money churning excercise IPL promises on being entertaining too.
Alliance Lumiere, owned by NDTV Imagine, the entertainment company of NDTV, is all set to launch an international film channel. The films will be distributed in India and abroad. They will also be marketed through DVDs and VCDs for private viewing.
Brands in FMCG sector have taken to brand valuation to identify the potential and realised value of the brand names.
In spite of the criticism that Bennett, Coleman's Private Treaties division, which swaps advertising space in its newspapers for minor equity in small and medium enterprises, attracts, these print media companies are gearing up to launch their versions of the department.
Samsung, the consumer electronics giant, is adopting new product innovation and retail strategies to reach deeper and wider into the Indian market.
Perfetti has won the suit against Candico that was filed 9 years ago over the latter's trademark.
The FMCG sector has taken some steps to match the pace of growth in the organised retail sector. Companies have launched dedicated sales personnel for modern trade channels and taken initiatives to boost point of purchase management at the large stores. Modern trade refers to retailing through large-format stores whereas general trade refers to retailing through kirana stores.
Fast-moving consumer goods (FMCG) companies can rejoice as the Rs 27,369 crore rural market in the country registered a growth rate of 17 per cent in the first 10 months this year.
It seems inevitable, therefore, that the 47-year-old son of an IAS officer, an alumnus of Delhi University's business school and St Stephen's College, should be recognised as the country's most exciting first-generation media entrepreneur, one who is set to challenge more established players. Recognition in the form of Ernst & Young's award for being the best entrepreneur in the services category this year has been the icing on the cake in a year of dramatic action.
English club may send coaches to train players
When O&M India's executive chairman Ranjan Kapoor appointed creative hot shot Piyush Pandey as his successor in 2004, he wasn't aware that he may be pioneering a trend in advertising where agencies put their creative heads at the helm of their businesses.
US-based NBC Universal is in talks with NDTV to pick up a stake in the latter's UK-based subsidiary, NDTV Networks. The subsidiary operates NDTV Imagine and NDTV Convergence, among others.
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